RUSSIAN GERMAN
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Modern Bakery Moscow 2015 | 21st International Trade Fair for Bakery and Confectionery
April 22-24, 2015 | Expocentre Fairgrounds | Moscow

KNOW-HOW

Logistics, transportation and customs


Plan in advance

The transportation and clearing of goods to Russia has to be planned well in advance. It is accompanied with steady changes in handling and legislation. We advise you to contact our long-time logistics partner BTG Expo GmbH. BTG takes care of everything regarding the transportation of goods to the fairgrounds: from planning, organisation, and documentation, to transportation, handling, insurance, on-site support and a lot more.

BTG Expo

BTG Expo GmbH
Ms. Ewa Seitz
Phone: +49 (0)69 408987-108
Email: Ewa.Seitz@btg.de
www.btg.de

STAND CONSTRUCTION


Your trade fair stand is your company's calling card

Creativity and know-how are needed for you to present yourself to best effect as an exhibitor. The decisive factor is that your presence at the exhibition has to match your profile, and the stand has to attract visitors. We will support you in achieving this goal to the best possible effect, and will design the stand for your company - customised exactly to your requirements. We will be pleased to help you design your trade fair presence. Just contact us.

EXAMPLES

Stand 1 Stand 2 Stand 3

Travel, visa and accoMmodation


Business trips to russia

For travelling to the Russian Federation, you will need a visa. All exhibitors and visitors are solely responsible for their visa application.

Please contact our travel agency partner Messe Reisen Falk GmbH, who is specialized in visa applications to the Russian Federation. They will also be glad to help you with your hotel booking in Moscow.

Contact Messe Reisen Falk

Messe-Reisen Falk GmbH Berlin
Ms. Ellermann
Phone: +49 (0)30 895 389-0
Fax: +49 (0)30 895 389-20
Email: info-berlin@messe-reisen.de
www.messe-reisen.de

Making Your Trade Show in Russia a Success


THINK RUSSIA

"Eye-catching advertising is a direct sign for the Russian consumer of the quality of the manufacturer's products." (Citation: S. Schmidt, Der russische Konsument [The Russian Consumer], 2004, p. 20, OWC-Verlag)

For your presentation at Modern Bakery Moscow, this means:

- Take the time to design your stand.
- Be noticeable, be flashy, be different.
- Set yourself apart from the competition.
- Do not show your entire product line, but instead present highlights and innovations for the Russian market.

PERSONNEL

Many Russians still speak only Russian. English is spoken primarily by young business partners and young managers.

For your personnel planning for Modern Bakery Moscow, this means:

- Book Russian-speaking hostesses.
- Send a Russian-speaking representative from your company to the trade show.
- Book an interpreter for your discussions and presentations at your stand.
- Smiling hostesses ensure that the visitors will not overlook your stand.

Business po-russki

You were able to make good contacts at Modern Bakery Moscow, and conduct initial discussions on contracts and orders? Then do not let the effects disappear after the trade show. Successful deals in Russia require intense contact and tireless personal relations.

- Invite your new contacts out to a meal and raise your glass to your guest.
- Contact your potential new customers immediately after the trade show.
- Have respect: Show interest in the country, the people, and the Russian market.
- Appear generous. Gifts set a good tone in Russia.
- Be patient! In Russia, negotiations and business deals on average take four times as long as in Western Europe.
- Offer your new customers Russian service: Russian-speaking personnel, product information in Russian and unlimited attention.

Image

"In order to close a successful deal with a Russian firm, good personal relationships with the decision makers are essential. It is common and important to garner the favour of business partners through invitations, small gifts, and gestures showing attention." (Citation: S. Frank, Interkulturelles Management - Wanderer zwischen zwei Welten [Intercultural Management - "Wayfarers between Two Worlds," 2003)

For your image at Modern Bakery Moscow this means:

- Approach people actively at your stand.
- Be open and invite the visitors to your stand.
- Be generous: Small gifts like pens or candy promote the relationship and preserve the friendship.
- Provide Russian promotional and information material.
- Entertain the expert visitors: Live presentations of products and entertainment sections are an attraction for many trade show visitors.